Your consumers will reuse passwords, and those passwords will be exposed in a third-party data breach. 

As soon as reused passwords become available to cybercriminals, your consumers are at high risk of account takeover fraud, which can result in substantial losses for you and for your consumers.

By monitoring your consumers’ credentials and resetting exposed passwords, you can help prevent account takeover and reduce online fraud. However, the language you use to notify them that their passwords must be reset requires careful consideration. Informing affected users that their credentials have been exposed on the criminal underground can encourage them to choose strong, unique passwords and protect any other accounts that share the same login information. On the other hand, some consumers may wonder how you located their information on the ‘dark web’ in the first place and where it was exposed.

Download our best practices guide to learn:

• How to prompt users to change compromised passwords without introducing friction 
• Why you should take care to consider the right level of transparency for your organization
• What an effective consumer notification looks like