SPYCLOUD RESEARCH
BAD PASSWORDS:
GOOD FOR CRIMINALS
Topical or pop culture-influenced passwords are far too easy to guess or crack – a field day for cybercriminals looking for easy entry points to perpetrate account takeover, online fraud and even ransomware.
Below is a monthly look at topical passwords and themes that are prevalent in our darknet data lake.
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Top 5 Topical Passwords You Should Retire Immediately
| Password Basewords | Total Count - Last 12 months | |
|---|---|---|
| 1 | college football / A&M / SEC / NCAA / NIL | 7,888,192 |
| 2 | amazon / prime | 1,804,309 |
| 3 | halloween / trick / treat / haunted / jackolantern | 980,001 |
| 4 | andor / cassian / rebel / star wars / empire | 970,677 |
| 5 | pumpkin / pumpkin pie / psl / latte | 292,696 |
Last updated: October 13, 2025
Read our article Tips for Strong Passwords to learn how to avoid these easy password creation pitfalls and build better defense for your accounts and systems.
Top Pop Culture Inspired Compromised Passwords by Theme
Take a look at the latest stats for music, TV, politics and other themed passwords in our recaptured data. We share both the total counts in our entire data collection as well as a look at what we’ve recaptured from infostealer logs.
- Music / Celebrity
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| taylor swift / swift / tswift / swiftie / showgirl / opalite | 845,853 | 113,305 | 49,374 | 6,650 |
| sabrina carpenter / manchild / espresso | 143,162 | 20,740 | 7,323 | 1,365 |
| bad bunny / tití / boricua / super bowl | 762,420 | 27,896 | 7,800 | 912 |
| kendrick lamar / kendrick / boogie / kenfolk | 1,316,513 | 63,154 | 19,393 | 2,487 |
- TV / MOVIES
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| avatar / navi / neytiri / pandora | 5,629,543 | 956,537 | 350,910 | 50,654 |
| the pitt / pitt / noah wyle / doctor / nurse | 4,940,203 | 405,453 | 147,730 | 21,069 |
| severance / lumon / outie / innie / hellyr | 4,550,534 | 335,089 | 120,652 | 18,419 |
| andor / cassian / rebel / starwars / empire | 9,772,867 | 970,677 | 353,641 | 45,456 |
| wicked / elphaba / glinda / ariana | 4,602,454 | 852,313 | 306,628 | 47,025 |
| kpop / kpop demon hunters / huntrix | 312,110 | 81,080 | 28,736 | 4,688 |
- Gaming
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| mario / super mario / mario bros / donkey kong | 9,382,580 | 1,614,322 | 593,095 | 90,346 |
| zelda / link / nintendo / ganondorf | 22,188,303 | 2,571,124 | 820,303 | 110,867 |
| pokemon / mega / lucario | 21,519,831 | 2,991,311 | 1,061,065 | 141,253 |
| minecraft / creeper / enderdragon / nether | 4,993,373 | 1,411,502 | 415,342 | 57,902 |
- Sports
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| football / nfl / ffl / yahoo / espn | 29,783,762 | 2,013,014 | 637,836 | 96,795 |
| college football / A&M / SEC / NCAA / NIL | 49,688,210 | 7,888,192 | 2,762,216 | 415,498 |
| caitlin clark / captain clark / wnba / fever | 676,279 | 77,930 | 29,335 | 3,728 |
| mlb / baseball / yankees / blue jays | 10,714,247 | 300,009 | 63,873 | 7,650 |
- Tech / Other
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| tiktok | 279,028 | 175,518 | 35,415 | 8,344 |
| insta / instagram | 2,066,740 | 1,200,894 | 223,896 | 35,239 |
| 4,789,318 | 2,261,209 | 267,300 | 36,655 | |
| xbox | 3,137,967 | 432,237 | 159,224 | 20,204 |
| 803,368 | 529,440 | 95,828 | 11,709 | |
| spotify | 506,910 | 358,879 | 86,122 | 13,029 |
| 107,383 | 68,303 | 14,235 | 1,656 | |
| amazon / prime | 4,007,204 | 1,804,309 | 479,216 | 76,732 |
- Food
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| pumpkin / pumpkin pie / psl / latte | 3,551,338 | 292,696 | 98,054 | 14,411 |
| apple cider / mulled cider / cider | 129,876 | 15,107 | 5,207 | 730 |
| champagne / bubbly / cheers | 563,335 | 24,130 | 7,700 | 1,128 |
| turkey / stuffing / mashed potatoes / cranberry sauce | 965,581 | 49,864 | 15,470 | 1,717 |
- Politics / Global
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| trump / donald trump / president trump | 819,400 | 69,261 | 22,701 | 2,418 |
| democrat | 54,120 | 3,713 | 1,122 | 80 |
| republican | 24,384 | 1,149 | 427 | 51 |
- Basic Bad Passwords
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| qwerty | 121,536,453 | 6,654,600 | 1,993,892 | 271,864 |
| admin | 26,042,026 | 8,835,522 | 4,568,312 | 741,918 |
| 12345 | 1,012,517,500 | 155,081,808 | 55,273,001 | 9,510,627 |
| hello | 15,193,420 | 1,263,632 | 431,809 | 67,649 |
| guest | 1,438,268 | 251,513 | 97,526 | 16,516 |
- Holidays / Events
| Password Basewords | Total Count in Our Database – All Time | Total Count – Last 12 Months | Malware-Exfiltrated – All Time | Malware-Exfiltrated – Last 12 Months |
|---|---|---|---|---|
| halloween / trick / treat / haunted / jackolantern | 13,511,494 | 980,001 | 319,821 | 50,163 |
| spooky / scary / frightening | 1,007,364 | 68,868 | 23,190 | 3,471 |
| ghost / ghoul / phantom / skeleton | 5,343,286 | 757,146 | 277,500 | 40,716 |
| witch / witchy / vampire / mummy | 5,943,076 | 1,020,859 | 278,521 | 37,981 |
| fall / autumn / leaves | 7,273,694 | 645,642 | 228,004 | 33,262 |
| thanksgiving / turkey / grateful / thanks | 1,730,885 | 112,345 | 38,084 | 4,624 |
| christmas / xmas / navidad | 1,673,243 | 159,080 | 55,509 | 13,966 |
| hannukkah / menorah | 6,248 | 622 | 201 | 12 |
| new year / new years eve / 2026 / nye / party | 13,189,855 | 2,530,636 | 879,947 | 172,936 |